If you’re feeling the sting of a core update and your rankings are slipping, you’re not alone. It’s rough out there. But before you go rewriting content or tearing your site apart, here’s an old-school SEO move that still works — and most people forget about it.
How to Recover from a Google Algorithm Update (Without Rewriting Everything)
When rankings drop, most people rush to rewrite content or chase new backlinks. But here’s the truth: some of your best backlinks might already be doing the job — they’re just not being counted anymore.
Over time, Google stops crawling older pages that link to your site. That means even if the backlinks are still live, you’re not getting the authority you already earned.
No crawl = no juice = wasted potential.
The Google Algorithm Fix In July 2025
Get those links crawled again.
Here’s how:
- Use a pinging or indexing service to re-crawl the pages where your backlinks live.
- You’re not trying to rank those pages — just wake Google up to your link again.
- There are plenty of tools out there. Just ping the URL where your backlink sits and let Google do the rest.
Even if you don’t know where your backlinks are — or how to find the good ones — this still works. There are ways to dig them up, and once you do, pinging can make a real difference.
Why It Works
Most people focus on building backlinks. But what about the links you already have? The ones that were working before the update?
If Google stopped crawling them, you’re missing out on their power. Pinging brings them back to life. It’s basic, it’s fast, and it still works.
Want help? Message me.
This tip got me out of trouble, and it might do the same for you.
Know someone whose rankings just fell off a cliff?
Share this post with them — seriously, it might be the one thing that gets their site back on track. It helped me. It can help them. Sometimes one small fix is all it takes.