Lots of people get married every year, and they typically spend tens of thousands of pounds on these events. That means there’s a lot of money to be made in the wedding planning industry. This job would best suit people who enjoy events and love stories. Creative individuals will also find it fun to run such a company. If you think you’re cut out for the job, follow these tips to get your business off the ground.
- Get an Online Presence
First, you should note that most people will look your business up on the internet, and what they find will help them make a judgement of your company. To give out the best impression, you need to create a fast-loading and high-quality website. Keep in mind that you’ll also need a business email address. This will indicate to potential clients that you’re serious about the business and that you’re not running it as a side job. Companies like IONOS will give you optional AI features to help you craft emails easily. In addition, spam emails will be filtered automatically, and you won’t need to deal with ads.
- Develop Networks
Networking with people in the event planning industry will help you get referrals easily. Also, you’ll need to connect with vendors so that you’re able to get equipment on short notice. Keep in mind that in many cases, you have to pay vendors after the event, so creating trust with them is important.
To successfully grow your network, you should show genuine interest in the people you meet. It’s also a good idea to be upfront about your costs. There are many ways of meeting people in the events industry. You can attend physical events or join online groups that are centred on weddings. If you’re able to inspire trust among your friends, you’ll be more likely to get referrals.
- Market Your Business
Marketing will be a core part of your wedding business. There are multiple marketing strategies you can pick, and each one has its pros and cons. Online marketing options are popular since they typically have low costs and high returns on investment (ROIs). They include social media marketing, email marketing, influencer marketing, and search engine optimization. Make sure you post videos and photos to entice clients to sign up for your services.
- Scale Over Time
As your business grows, you shouldn’t hesitate to raise your prices and narrow your niche even further. You will also need to hire a larger team. Hosting networking events is also a good strategy to market your business.
5. Add Unique Touches to Make Weddings Memorable
When learning how to start a wedding planning business, one of the best ways to stand out is by offering unique décor ideas that couples will remember. Neon signs are one of the hottest trends right now for weddings. They can be hired for the day or custom-made to feature the couple’s names, favorite quotes, or even a fun hashtag.
If you’re a wedding planner looking to wow your clients, check out our 12 Best Light-Up Neon Sign Ideas for a Wedding for inspiration. You can also explore our full collection of custom neon signs — perfect for creating that Instagram-worthy backdrop that brides and grooms will love.
Conclusion
The wedding industry is worth billions, so if you do everything right, you can expect to make good money as an event planner. Make sure you establish a strong online presence and develop your network in the industry. Also, choose a marketing strategy that matches your goals. Your business is likely to expand over time, and that means you’ll need to hire more employees and raise your prices.