If you run a furniture store and you’re struggling to rank on Google, you’re not alone. I’ve been there — and I know exactly how frustrating it can be.
Back when I launched Smithers of Stamford in 2014, I hired six different SEO companies over seven years. One of them cost me £10,000 for six months… and left my business penalised by Google. My traffic tanked, my keywords disappeared, and I had to start from scratch.
That experience taught me the most valuable lesson in business: never hand your future to people who can’t prove their results.
Why Most Furniture SEO Fails
Furniture is one of the most competitive niches online.
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You’re up against massive retailers and marketplaces
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Click prices for ads are through the roof
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“Advertorials” stick you in the back of a page where no one sees you
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Most agencies use the same cookie-cutter plan for every industry
That’s why so many stores waste thousands on campaigns that don’t move the needle.
What I Do Differently
I stopped outsourcing in 2018. I took control of my own SEO — and it worked.
Since then I’ve:
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Broken into London furniture keywords quickly
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Increased organic traffic without relying on ads
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Built an SEO process that works for both local and national rankings
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Helped other retailers double their keyword footprint in as little as a month
The Smithers SEO Process for Furniture Stores
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Laser-Focused Keywords – from broad bedroom furniture terms to product-specific searches
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Conversion-Driven Content – product pages, buying guides, and style features that sell
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Authority Building – links from high-quality sites in your niche
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Local Domination – own your city before expanding nationwide
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Fast Wins + Long Game – see movement quickly while building lasting rankings
Our Guest Post Service
A big part of ranking any site — especially in competitive industries like furniture — is building high-quality backlinks. That’s where our guest post service comes in.
We’ve built relationships with trusted, high-authority websites across multiple niches, allowing us to place your brand in front of new audiences while sending strong, relevant signals to Google.
Whether you need links for local SEO or want to grow nationally, our guest posting campaigns deliver lasting value — not just quick wins.
How This Makes You Money
Most SEO companies charge you for “activity.” I charge you for results.
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No wasted ad spend
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No long contracts
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No smoke and mirrors
Just a clear plan to get your furniture store ranking for the keywords that bring in sales.
Let’s Talk About Your Store
If you want more traffic, better rankings, and a strategy that’s been proven in one of the toughest markets online, let’s talk.
Book a call with me today and I’ll show you exactly how to grow your search traffic without burning money on failed campaigns.
Call us: 0207 8890077