{"id":11692,"date":"2025-07-21T22:02:55","date_gmt":"2025-07-21T21:02:55","guid":{"rendered":"https:\/\/www.smithersofstamford.com\/blog\/?p=11692"},"modified":"2026-04-24T21:32:52","modified_gmt":"2026-04-24T20:32:52","slug":"i-deleted-google-analytics-and-my-website-finally-breathed-again","status":"publish","type":"post","link":"https:\/\/www.smithersofstamford.com\/blog\/i-deleted-google-analytics-and-my-website-finally-breathed-again\/","title":{"rendered":"I Deleted Google Analytics\u2014and My Website Finally Breathed Again"},"content":{"rendered":"<div class=\"sws_supernormalaction\"><button on=\"tap:superwebshare-lightbox\" class=\"superwebshare_normal_button1 superwebshare-button-large superwebshare-button-default superwebshare_prompt superwebshare_button_svg\" style=\"color:#ffffff;background-color: #1e73be;\" ><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"superwebshare-svg\"  fill=\"currentColor\" viewBox=\"0 0 1000 1000\" stroke=\"currentColor\" stroke-width=\"0\"><path stroke-linecap=\"round\" stroke-linejoin=\"round\" d=\"M789.86,323.67c91.79,0,164.25-72.46,164.25-164.25S881.64,0,789.86,0S625.6,72.46,625.6,164.25c0,4.83,0,14.49,0,24.15L306.76,371.98c-24.15-24.15-57.97-33.82-96.62-33.82c-91.79,0-164.25,72.46-164.25,164.25s72.46,164.25,164.25,164.25c38.65,0,72.46-14.49,96.62-33.82L625.6,821.26c0,9.66,0,14.49,0,19.32c0,86.96,72.46,159.42,159.42,159.42s159.42-72.46,159.42-159.42s-67.63-159.42-154.59-159.42c-33.82,0-67.63,9.66-96.62,33.82L374.4,526.57c0-9.66,0-19.32,0-24.15s0-14.49,0-24.15l318.84-188.41C717.39,314.01,751.21,323.67,789.86,323.67z\" \/><\/svg><span>Share<\/span><\/button><\/div><h2 data-start=\"127\" data-end=\"169\">A few weeks ago, I reached breaking point.<\/h2>\n<p data-start=\"171\" data-end=\"480\">I was staring at yet another blinking cookie banner, juggling consent settings, tag managers, Google Analytics dashboards, and all the digital duct tape that comes with trying to \u201cplay by the rules.\u201d Except, it wasn\u2019t helping me. It was slowing me down, bloating my site, and\u2014frankly\u2014doing my fucking head in.<\/p>\n<p data-start=\"171\" data-end=\"480\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-11693 size-full\" src=\"https:\/\/www.smithersofstamford.com\/blog\/wp-content\/uploads\/2025\/07\/ChatGPT-Image-Jul-21-2025-10_00_52-PM.png\" alt=\"alt=&quot; to speed up your website&quot;\" width=\"1024\" height=\"1024\" srcset=\"https:\/\/www.smithersofstamford.com\/blog\/wp-content\/uploads\/2025\/07\/ChatGPT-Image-Jul-21-2025-10_00_52-PM.png 1024w, https:\/\/www.smithersofstamford.com\/blog\/wp-content\/uploads\/2025\/07\/ChatGPT-Image-Jul-21-2025-10_00_52-PM-300x300.png 300w, https:\/\/www.smithersofstamford.com\/blog\/wp-content\/uploads\/2025\/07\/ChatGPT-Image-Jul-21-2025-10_00_52-PM-175x175.png 175w, https:\/\/www.smithersofstamford.com\/blog\/wp-content\/uploads\/2025\/07\/ChatGPT-Image-Jul-21-2025-10_00_52-PM-768x768.png 768w, https:\/\/www.smithersofstamford.com\/blog\/wp-content\/uploads\/2025\/07\/ChatGPT-Image-Jul-21-2025-10_00_52-PM-200x200.png 200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<h2 data-start=\"482\" data-end=\"503\">So I deleted the lot.<\/h2>\n<p data-start=\"505\" data-end=\"710\">This isn\u2019t just some dramatic headline. At Smithers, we pulled out every single Google tracking script\u2014<strong data-start=\"608\" data-end=\"615\">GA4<\/strong>, <strong data-start=\"617\" data-end=\"624\">GTM<\/strong>, the <strong data-start=\"630\" data-end=\"646\">cookie popup<\/strong>, <strong data-start=\"648\" data-end=\"664\">Consent Mode<\/strong>, the whole invasive circus. And guess what?<\/p>\n<blockquote data-start=\"711\" data-end=\"751\">\n<p data-start=\"713\" data-end=\"751\"><strong data-start=\"713\" data-end=\"751\">My website finally breathed again thanks to advice from <a href=\"https:\/\/brighton-seo.com\/\">Orbitix seo in brighton<\/a><\/strong><\/p>\n<\/blockquote>\n<hr data-start=\"753\" data-end=\"756\" \/>\n<h2 data-start=\"758\" data-end=\"776\">What I Removed<\/h2>\n<p data-start=\"778\" data-end=\"798\">Here\u2019s the hit list:<\/p>\n<ul data-start=\"800\" data-end=\"1007\">\n<li data-start=\"800\" data-end=\"838\">\n<p data-start=\"802\" data-end=\"838\">\u274c <strong data-start=\"804\" data-end=\"830\">Google Analytics (GA4)<\/strong> \u2013 Gone.<\/p>\n<\/li>\n<li data-start=\"839\" data-end=\"876\">\n<p data-start=\"841\" data-end=\"876\">\u274c <strong data-start=\"843\" data-end=\"865\">Google Tag Manager<\/strong> \u2013 Deleted.<\/p>\n<\/li>\n<li data-start=\"877\" data-end=\"920\">\n<p data-start=\"879\" data-end=\"920\">\u274c <strong data-start=\"881\" data-end=\"906\">Cookie Consent Banner<\/strong> \u2013 Ripped out.<\/p>\n<\/li>\n<li data-start=\"921\" data-end=\"957\">\n<p data-start=\"923\" data-end=\"957\">\u274c <strong data-start=\"925\" data-end=\"941\">Consent Mode<\/strong> \u2013 Switched off.<\/p>\n<\/li>\n<li data-start=\"958\" data-end=\"1007\">\n<p data-start=\"960\" data-end=\"1007\">\u274c <strong data-start=\"962\" data-end=\"982\">Tracking Scripts<\/strong> in the theme \u2013 Scrubbed.<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"1009\" data-end=\"1193\">We even checked every corner of the PrestaShop template files (<code data-start=\"1072\" data-end=\"1084\">header.tpl<\/code>, GTM container ID, measurement ID <code data-start=\"1119\" data-end=\"1133\">G-DXP50QK9E0<\/code>, you name it) and made sure no Google junk was left hiding.<\/p>\n<hr data-start=\"1195\" data-end=\"1198\" \/>\n<h2 data-start=\"1200\" data-end=\"1216\">Why I Did It<\/h2>\n<p data-start=\"1218\" data-end=\"1244\">Because it\u2019s all bullshit.<\/p>\n<p data-start=\"1246\" data-end=\"1398\">Google Analytics hasn\u2019t helped me run Smithers in years. I know what sells. I know what pages matter. I don\u2019t need to spy on people to do good business.<\/p>\n<p data-start=\"1400\" data-end=\"1656\">And don\u2019t even get me started on the <strong data-start=\"1437\" data-end=\"1462\">UK cookie law madness<\/strong>. Popups that no one reads. Scripts that load before you even click \u201cAccept.\u201d And a user experience that feels more like trying to get through Heathrow security than shopping for a luxury chair.<\/p>\n<p data-start=\"1658\" data-end=\"1698\">Meanwhile, Google gets fat off the data.<\/p>\n<p data-start=\"1700\" data-end=\"1707\">Enough.<\/p>\n<hr data-start=\"1709\" data-end=\"1712\" \/>\n<h2 data-start=\"1714\" data-end=\"1737\">What Happened Next?<\/h2>\n<p data-start=\"1739\" data-end=\"1761\"><strong data-start=\"1739\" data-end=\"1761\">Faster load times.<\/strong><\/p>\n<ul data-start=\"1762\" data-end=\"1854\">\n<li data-start=\"1762\" data-end=\"1788\">\n<p data-start=\"1764\" data-end=\"1788\">Pagespeed scores jumped.<\/p>\n<\/li>\n<li data-start=\"1789\" data-end=\"1811\">\n<p data-start=\"1791\" data-end=\"1811\">CLS and LCP dropped.<\/p>\n<\/li>\n<li data-start=\"1812\" data-end=\"1854\">\n<p data-start=\"1814\" data-end=\"1854\">Images stopped fighting scripts to load.<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"1856\" data-end=\"1875\"><strong data-start=\"1856\" data-end=\"1875\">No more banner.<\/strong><\/p>\n<ul data-start=\"1876\" data-end=\"1953\">\n<li data-start=\"1876\" data-end=\"1904\">\n<p data-start=\"1878\" data-end=\"1904\">Clean, unintrusive design.<\/p>\n<\/li>\n<li data-start=\"1905\" data-end=\"1953\">\n<p data-start=\"1907\" data-end=\"1953\">One less thing to \u201caccept\u201d or be warned about.<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"1955\" data-end=\"1975\"><strong data-start=\"1955\" data-end=\"1975\">Simpler privacy.<\/strong><\/p>\n<ul data-start=\"1976\" data-end=\"2028\">\n<li data-start=\"1976\" data-end=\"2028\">\n<p data-start=\"1978\" data-end=\"2028\">No hidden data collection = no need for apologies.<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"2030\" data-end=\"2185\">And no, I didn\u2019t notice a drop in sales, traffic, or conversions. The people who love Smithers? They\u2019re still here. And maybe now, they trust us even more.<\/p>\n<hr data-start=\"2187\" data-end=\"2190\" \/>\n<h2 data-start=\"2192\" data-end=\"2215\">But What About Ads?<\/h2>\n<p data-start=\"2217\" data-end=\"2270\">Yeah, I can\u2019t run retargeting ads anymore.<br data-start=\"2259\" data-end=\"2262\" \/>Boo hoo.<\/p>\n<p data-start=\"2272\" data-end=\"2426\">Truth is, I haven\u2019t relied on AdWords in ages. Our traffic comes from SEO, killer blog content, creative PR, and being different. That&#8217;s the Smithers way.<\/p>\n<p data-start=\"2428\" data-end=\"2526\">Why pay Google to chase people around the internet with the same chair they already saw last week?<\/p>\n<hr data-start=\"2528\" data-end=\"2531\" \/>\n<h2 data-start=\"1201\" data-end=\"1244\">\u2705 What I Still Use (And You Should Too)<\/h2>\n<p data-start=\"1246\" data-end=\"1381\"><strong data-start=\"1246\" data-end=\"1272\">Google Search Console<\/strong><br data-start=\"1272\" data-end=\"1275\" \/>It&#8217;s clean, lightweight, and doesn&#8217;t load on your site at all \u2014 no scripts, no tracking, no banner needed.<\/p>\n<p data-start=\"1383\" data-end=\"1446\">And it gives you <strong data-start=\"1400\" data-end=\"1423\">everything you need<\/strong> to optimise your site:<\/p>\n<ul data-start=\"1447\" data-end=\"1580\">\n<li data-start=\"1447\" data-end=\"1460\">\n<p data-start=\"1449\" data-end=\"1460\">Impressions<\/p>\n<\/li>\n<li data-start=\"1461\" data-end=\"1482\">\n<p data-start=\"1463\" data-end=\"1482\">Click-through rates<\/p>\n<\/li>\n<li data-start=\"1483\" data-end=\"1505\">\n<p data-start=\"1485\" data-end=\"1505\">Page indexing status<\/p>\n<\/li>\n<li data-start=\"1506\" data-end=\"1535\">\n<p data-start=\"1508\" data-end=\"1535\">Keyword performance by page<\/p>\n<\/li>\n<li data-start=\"1536\" data-end=\"1554\">\n<p data-start=\"1538\" data-end=\"1554\">Mobile usability<\/p>\n<\/li>\n<li data-start=\"1555\" data-end=\"1580\">\n<p data-start=\"1557\" data-end=\"1580\">Internal linking issues<\/p>\n<\/li>\n<\/ul>\n<blockquote data-start=\"1582\" data-end=\"1656\">\n<p data-start=\"1584\" data-end=\"1656\">Seriously, if you\u2019re not using GSC properly \u2014 you\u2019re missing a goldmine.<\/p>\n<\/blockquote>\n<p data-start=\"1658\" data-end=\"1737\">It\u2019s the one Google tool that actually helps you <em data-start=\"1707\" data-end=\"1714\">build<\/em> traffic, not bleed it.<\/p>\n<p data-start=\"2561\" data-end=\"2614\">If I want to see basic page views or referrers, I use:<\/p>\n<p data-start=\"2616\" data-end=\"2713\">\ud83d\udc49 <strong data-start=\"2619\" data-end=\"2659\"><a class=\"cursor-pointer\" target=\"_new\" rel=\"noopener\" data-start=\"2621\" data-end=\"2657\">Plausible.io<\/a><\/strong><br data-start=\"2659\" data-end=\"2662\" \/>No cookies. No tracking. No banners. No GDPR drama.<\/p>\n<p data-start=\"2715\" data-end=\"2750\">1kb script. Privacy built in. Done.<\/p>\n<hr data-start=\"2752\" data-end=\"2755\" \/>\n<h2 data-start=\"2757\" data-end=\"2781\">Want to Do the Same?<\/h2>\n<p data-start=\"2783\" data-end=\"2830\">Here\u2019s what I\u2019d tell anyone still stuck on GA4:<\/p>\n<ul data-start=\"2832\" data-end=\"3135\">\n<li data-start=\"2832\" data-end=\"2879\">\n<p data-start=\"2834\" data-end=\"2879\"><strong data-start=\"2834\" data-end=\"2855\">You don\u2019t need it<\/strong>. You just think you do.<\/p>\n<\/li>\n<li data-start=\"2880\" data-end=\"3003\">\n<p data-start=\"2882\" data-end=\"3003\">If you\u2019ve got decent product analytics, decent content, and even half a clue what your customers love\u2014<strong data-start=\"2984\" data-end=\"3002\">you\u2019ll be fine<\/strong>.<\/p>\n<\/li>\n<li data-start=\"3004\" data-end=\"3135\">\n<p data-start=\"3006\" data-end=\"3135\">And if you\u2019re sick of cookie popups and data compliance hell, cutting Google loose might be the cleanest move you make this year.<\/p>\n<\/li>\n<\/ul>\n<hr data-start=\"3137\" data-end=\"3140\" \/>\n<h2 data-start=\"663\" data-end=\"717\">\ud83d\udcad Are Google Scripts <em data-start=\"689\" data-end=\"699\">Designed<\/em> to Slow You Down?<\/h2>\n<p data-start=\"719\" data-end=\"840\">Think about it: every time you add GA4, GTM, Consent Mode, Ad tags, or reCAPTCHA\u2026 your site gets bloated with JavaScript.<\/p>\n<p data-start=\"842\" data-end=\"899\">Then Google\u2019s own tools turn around and penalise you for:<\/p>\n<ul data-start=\"900\" data-end=\"979\">\n<li data-start=\"900\" data-end=\"912\">\n<p data-start=\"902\" data-end=\"912\">Slow LCP<\/p>\n<\/li>\n<li data-start=\"913\" data-end=\"925\">\n<p data-start=\"915\" data-end=\"925\">High CLS<\/p>\n<\/li>\n<li data-start=\"926\" data-end=\"942\">\n<p data-start=\"928\" data-end=\"942\">Script delay<\/p>\n<\/li>\n<li data-start=\"943\" data-end=\"979\">\n<p data-start=\"945\" data-end=\"979\">Cookie banners interfering with UX<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"981\" data-end=\"1063\">So you get punished by <strong data-start=\"1004\" data-end=\"1023\">Core Web Vitals<\/strong>\u2026 because you used <em data-start=\"1042\" data-end=\"1062\">Google\u2019s own tools<\/em>.<\/p>\n<p data-start=\"1065\" data-end=\"1086\">Funny that, isn\u2019t it?<\/p>\n<p data-start=\"1088\" data-end=\"1134\">Makes you wonder if it&#8217;s all part of the plan:<\/p>\n<blockquote data-start=\"1135\" data-end=\"1209\">\n<p data-start=\"1137\" data-end=\"1209\">Slow your site \u2192 drop your rankings \u2192 push you to spend more on AdWords.<\/p>\n<\/blockquote>\n<p data-start=\"1211\" data-end=\"1303\">Well, I\u2019m out. I cut the cord.<br data-start=\"1241\" data-end=\"1244\" \/>Anyone else here stripped Google off their site completely?<\/p>\n<h2 data-start=\"3142\" data-end=\"3159\">Final Thought<\/h2>\n<p data-start=\"3161\" data-end=\"3294\">Google doesn\u2019t make it easy to leave. They hide the delete buttons. Bury your data in admin dashboards. They want you to stay hooked.<\/p>\n<p data-start=\"3296\" data-end=\"3325\">But once you do rip it out?<\/p>\n<blockquote data-start=\"3326\" data-end=\"3430\">\n<p data-start=\"3328\" data-end=\"3430\">Your website feels <em data-start=\"3347\" data-end=\"3353\">free<\/em>.<br data-start=\"3354\" data-end=\"3357\" \/>Your users feel <em data-start=\"3375\" data-end=\"3386\">respected<\/em>.<br data-start=\"3387\" data-end=\"3390\" \/>And your business feels <em data-start=\"3416\" data-end=\"3423\">yours<\/em> again.<\/p>\n<\/blockquote>\n<p data-start=\"3432\" data-end=\"3512\">So yeah\u2014<strong data-start=\"3440\" data-end=\"3470\">I deleted Google Analytics<\/strong>.<br data-start=\"3471\" data-end=\"3474\" \/>And my website finally breathed again.<\/p>\n<div class=\"sws_supernormalaction\"><button on=\"tap:superwebshare-lightbox\" class=\"superwebshare_normal_button1 superwebshare-button-large superwebshare-button-default superwebshare_prompt superwebshare_button_svg\" style=\"color:#ffffff;background-color: #1e73be;\" ><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"superwebshare-svg\"  fill=\"currentColor\" viewBox=\"0 0 1000 1000\" stroke=\"currentColor\" stroke-width=\"0\"><path stroke-linecap=\"round\" stroke-linejoin=\"round\" d=\"M789.86,323.67c91.79,0,164.25-72.46,164.25-164.25S881.64,0,789.86,0S625.6,72.46,625.6,164.25c0,4.83,0,14.49,0,24.15L306.76,371.98c-24.15-24.15-57.97-33.82-96.62-33.82c-91.79,0-164.25,72.46-164.25,164.25s72.46,164.25,164.25,164.25c38.65,0,72.46-14.49,96.62-33.82L625.6,821.26c0,9.66,0,14.49,0,19.32c0,86.96,72.46,159.42,159.42,159.42s159.42-72.46,159.42-159.42s-67.63-159.42-154.59-159.42c-33.82,0-67.63,9.66-96.62,33.82L374.4,526.57c0-9.66,0-19.32,0-24.15s0-14.49,0-24.15l318.84-188.41C717.39,314.01,751.21,323.67,789.86,323.67z\" \/><\/svg><span>Share<\/span><\/button><\/div>","protected":false},"excerpt":{"rendered":"<p>ShareA few weeks ago, I reached breaking point. I was staring at yet another blinking cookie banner, juggling consent settings, tag managers, Google Analytics dashboards, and all the digital duct tape that comes with trying to \u201cplay by the rules.\u201d&#133;<\/p>\n","protected":false},"author":1406,"featured_media":11693,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1023],"tags":[1171],"class_list":["post-11692","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo","tag-how-to-speed-up-your-website"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.0 (Yoast SEO v26.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>I Deleted Google Analytics\u2014and My Website Finally Breathed Again | Smithers<\/title>\n<meta name=\"description\" content=\"Sick of cookie banners and GA4 bloat? Here&#039;s how I removed Google Analytics, Tag Manager, and tracking scripts from my store\u2014and why I don\u2019t miss them.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.smithersofstamford.com\/blog\/i-deleted-google-analytics-and-my-website-finally-breathed-again\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"I Deleted Google Analytics\u2014and My Website Finally Breathed Again\" \/>\n<meta property=\"og:description\" content=\"Sick of cookie banners and GA4 bloat? 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