{"id":14743,"date":"2026-04-01T16:31:23","date_gmt":"2026-04-01T15:31:23","guid":{"rendered":"https:\/\/www.smithersofstamford.com\/blog\/?p=14743"},"modified":"2026-04-03T17:40:46","modified_gmt":"2026-04-03T16:40:46","slug":"seo-for-home-improvement-companies-a-complete-guide-to-growing-your-business-online","status":"publish","type":"post","link":"https:\/\/www.smithersofstamford.com\/blog\/seo-for-home-improvement-companies-a-complete-guide-to-growing-your-business-online\/","title":{"rendered":"SEO for Home Improvement Companies: A Complete Guide to Growing Your Business Online"},"content":{"rendered":"<div class=\"sws_supernormalaction\"><button on=\"tap:superwebshare-lightbox\" class=\"superwebshare_normal_button1 superwebshare-button-large superwebshare-button-default superwebshare_prompt superwebshare_button_svg\" style=\"color:#ffffff;background-color: #1e73be;\" ><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"superwebshare-svg\"  fill=\"currentColor\" viewBox=\"0 0 1000 1000\" stroke=\"currentColor\" stroke-width=\"0\"><path stroke-linecap=\"round\" stroke-linejoin=\"round\" d=\"M789.86,323.67c91.79,0,164.25-72.46,164.25-164.25S881.64,0,789.86,0S625.6,72.46,625.6,164.25c0,4.83,0,14.49,0,24.15L306.76,371.98c-24.15-24.15-57.97-33.82-96.62-33.82c-91.79,0-164.25,72.46-164.25,164.25s72.46,164.25,164.25,164.25c38.65,0,72.46-14.49,96.62-33.82L625.6,821.26c0,9.66,0,14.49,0,19.32c0,86.96,72.46,159.42,159.42,159.42s159.42-72.46,159.42-159.42s-67.63-159.42-154.59-159.42c-33.82,0-67.63,9.66-96.62,33.82L374.4,526.57c0-9.66,0-19.32,0-24.15s0-14.49,0-24.15l318.84-188.41C717.39,314.01,751.21,323.67,789.86,323.67z\" \/><\/svg><span>Share<\/span><\/button><\/div><p class=\"ds-markdown-paragraph\">If you run a home improvement business\u2014whether it&#8217;s kitchen remodeling, general contracting, or <a title=\"bespoke furniture near me\" href=\"https:\/\/www.smithersofstamford.com\/blog\/bespoke-furniture-near-me\/\" rel=\"\">custom carpentry<\/a>\u2014you already know that referrals and word-of-mouth can only take you so far. To grow consistently, you need homeowners to find you\u00a0<em>before<\/em>\u00a0they ask their neighbor for a recommendation.<a href=\"https:\/\/www.smithersofstamford.com\/content\/guest-posting\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-14744\" src=\"https:\/\/www.smithersofstamford.com\/blog\/wp-content\/uploads\/2026\/04\/Apr-1-2026-04_18_53-PM.png\" alt=\"\" width=\"1536\" height=\"1024\" srcset=\"https:\/\/www.smithersofstamford.com\/blog\/wp-content\/uploads\/2026\/04\/Apr-1-2026-04_18_53-PM.png 1536w, https:\/\/www.smithersofstamford.com\/blog\/wp-content\/uploads\/2026\/04\/Apr-1-2026-04_18_53-PM-300x200.png 300w, https:\/\/www.smithersofstamford.com\/blog\/wp-content\/uploads\/2026\/04\/Apr-1-2026-04_18_53-PM-1024x683.png 1024w, https:\/\/www.smithersofstamford.com\/blog\/wp-content\/uploads\/2026\/04\/Apr-1-2026-04_18_53-PM-768x512.png 768w\" sizes=\"auto, (max-width: 1536px) 100vw, 1536px\" \/><\/a><\/p>\n<p class=\"ds-markdown-paragraph\">That&#8217;s where SEO comes in. Search engine optimization helps your business appear when homeowners search for the <a href=\"https:\/\/www.smithersofstamford.com\/blog\/buy-guest-posts-for-kitchens-pricing-and-guidelines-for-2026\/\">exact services you offer.<\/a> And when done right, it delivers a steady stream of qualified leads without the ongoing cost of paid ads.<\/p>\n<p class=\"ds-markdown-paragraph\">With over 14 years of experience in the <a href=\"https:\/\/www.smithersofstamford.com\/blog\/guest-post-blogging-service-for-builders-construction-companies-uk-seo-backlinks\/\">home improvement and architectural<\/a> space, we&#8217;ve seen firsthand what works. In this guide, we&#8217;ll walk you through the key components of SEO for home improvement companies and show you how to build a strategy that actually delivers results.<\/p>\n<hr \/>\n<h2>Why SEO Matters for Home Improvement Businesses<\/h2>\n<p class=\"ds-markdown-paragraph\">Homeowners start their projects with searches. Lots of them.<\/p>\n<div class=\"ds-scroll-area ds-scroll-area--show-on-focus-within _1210dd7 c03cafe9\">\n<div class=\"ds-scroll-area__gutters\">\n<div class=\"ds-scroll-area__horizontal-gutter\"><\/div>\n<div class=\"ds-scroll-area__vertical-gutter\"><\/div>\n<\/div>\n<table>\n<thead>\n<tr>\n<th>Search Type<\/th>\n<th>Example<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Inspiration<\/td>\n<td>&#8220;kitchen remodel ideas 2026&#8221;<\/td>\n<\/tr>\n<tr>\n<td>Research<\/td>\n<td>&#8220;how much does a kitchen renovation cost&#8221;<\/td>\n<\/tr>\n<tr>\n<td>Local intent<\/td>\n<td>&#8220;kitchen remodeler near me&#8221;<\/td>\n<\/tr>\n<tr>\n<td>Product<\/td>\n<td>&#8220;best quartz countertops for kitchen&#8221;<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<p class=\"ds-markdown-paragraph\">If your business isn&#8217;t showing up for these searches, you&#8217;re invisible to potential clients at the exact moment they&#8217;re making decisions.<\/p>\n<hr \/>\n<h2>The 4 Pillars of SEO for Home Improvement Companies<\/h2>\n<h3>1. Local SEO<\/h3>\n<p class=\"ds-markdown-paragraph\">Most home improvement businesses serve a specific geographic area. Local SEO ensures you show up in &#8220;near me&#8221; searches and on Google Maps.<\/p>\n<p class=\"ds-markdown-paragraph\"><strong>Key tactics:<\/strong><\/p>\n<ul>\n<li>\n<p class=\"ds-markdown-paragraph\">Optimize your Google Business Profile<\/p>\n<\/li>\n<li>\n<p class=\"ds-markdown-paragraph\">Collect and respond to reviews<\/p>\n<\/li>\n<li>\n<p class=\"ds-markdown-paragraph\">Ensure your name, address, and phone number are consistent across the web<\/p>\n<\/li>\n<\/ul>\n<h3>2. Content Marketing<\/h3>\n<p class=\"ds-markdown-paragraph\">Homeowners want information before they commit. Content that answers their questions builds trust and positions you as the expert.<\/p>\n<p class=\"ds-markdown-paragraph\"><strong>What to create:<\/strong><\/p>\n<ul>\n<li>\n<p class=\"ds-markdown-paragraph\">Project case studies (before and after)<\/p>\n<\/li>\n<li>\n<p class=\"ds-markdown-paragraph\">Cost guides<\/p>\n<\/li>\n<li>\n<p class=\"ds-markdown-paragraph\">Material comparisons<\/p>\n<\/li>\n<li>\n<p class=\"ds-markdown-paragraph\">DIY vs. pro decision guides<\/p>\n<\/li>\n<\/ul>\n<h3>3. Backlinks (<a href=\"https:\/\/www.smithersofstamford.com\/content\/guest-posting\">Guest Posts<\/a>)<\/h3>\n<p class=\"ds-markdown-paragraph\"><a href=\"https:\/\/www.smithersofstamford.com\/content\/guest-posting\">Backlinks from trusted home improvement<\/a> and design sites tell Google your business is reputable. They also put your work in front of new audiences.<\/p>\n<p class=\"ds-markdown-paragraph\"><strong>Why guest posts matter:<\/strong><\/p>\n<ul>\n<li>\n<p class=\"ds-markdown-paragraph\">High-authority backlinks improve your search rankings<\/p>\n<\/li>\n<li>\n<p class=\"ds-markdown-paragraph\">Features on design blogs reach homeowners at the inspiration stage<\/p>\n<\/li>\n<li>\n<p class=\"ds-markdown-paragraph\">A single well-placed article can generate leads for years<\/p>\n<\/li>\n<\/ul>\n<p class=\"ds-markdown-paragraph\">This is where\u00a0<strong>Smithers <\/strong>specializes. With 14 years of relationships in the home improvement, architecture, and interior design space, we help businesses secure quality placements that build authority and drive traffic.<\/p>\n<h3>4. Technical SEO<\/h3>\n<p class=\"ds-markdown-paragraph\">None of the above matters if your website is slow, hard to navigate, or doesn&#8217;t work on mobile.<\/p>\n<p class=\"ds-markdown-paragraph\"><strong>Basics to check:<\/strong><\/p>\n<ul>\n<li>\n<p class=\"ds-markdown-paragraph\">Mobile responsiveness<\/p>\n<\/li>\n<li>\n<p class=\"ds-markdown-paragraph\">Page load speed<\/p>\n<\/li>\n<li>\n<p class=\"ds-markdown-paragraph\">Clear navigation and contact information<\/p>\n<\/li>\n<li>\n<p class=\"ds-markdown-paragraph\">Proper use of heading tags and schema markup<\/p>\n<\/li>\n<\/ul>\n<hr \/>\n<h2>How Smithers +\u00a0 SEO Help Home Improvement Businesses<\/h2>\n<p class=\"ds-markdown-paragraph\">We bring something unique to the table:\u00a0<strong>dual expertise<\/strong>.<\/p>\n<p class=\"ds-markdown-paragraph\">Through\u00a0<strong>Smithers<\/strong>, we&#8217;ve spent 14 years building relationships with top home improvement, architecture, and design publications. We know what editors want, and we know how to get your work featured in the places that matter.<\/p>\n<p class=\"ds-markdown-paragraph\">Through our sister company, <strong>SEO<\/strong>, we offer comprehensive SEO services\u2014including strategy, technical optimization, and content development\u2014for a select number of clients each month.<\/p>\n<p class=\"ds-markdown-paragraph\">Whether you need help with:<\/p>\n<ul>\n<li>\n<p class=\"ds-markdown-paragraph\">A targeted guest post campaign to build backlinks and authority<\/p>\n<\/li>\n<li>\n<p class=\"ds-markdown-paragraph\">A full SEO strategy to grow your online presence<\/p>\n<\/li>\n<\/ul>\n<p class=\"ds-markdown-paragraph\">We have the experience and the relationships to deliver results.<\/p>\n<hr \/>\n<h2>Ready to Grow Your Home Improvement Business?<\/h2>\n<p class=\"ds-markdown-paragraph\">If you&#8217;re ready to be found by homeowners before your competitors are, we&#8217;d love to talk. With 14 years in the industry and a track record of helping home improvement businesses grow, we know what works.<\/p>\n<p class=\"ds-markdown-paragraph\">[<a href=\"https:\/\/www.smithersofstamford.com\/contact-us\">Contact us today<\/a> to discuss your goals and see how we can help.]<\/p>\n<div class=\"sws_supernormalaction\"><button on=\"tap:superwebshare-lightbox\" class=\"superwebshare_normal_button1 superwebshare-button-large superwebshare-button-default superwebshare_prompt superwebshare_button_svg\" style=\"color:#ffffff;background-color: #1e73be;\" ><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"superwebshare-svg\"  fill=\"currentColor\" viewBox=\"0 0 1000 1000\" stroke=\"currentColor\" stroke-width=\"0\"><path stroke-linecap=\"round\" stroke-linejoin=\"round\" d=\"M789.86,323.67c91.79,0,164.25-72.46,164.25-164.25S881.64,0,789.86,0S625.6,72.46,625.6,164.25c0,4.83,0,14.49,0,24.15L306.76,371.98c-24.15-24.15-57.97-33.82-96.62-33.82c-91.79,0-164.25,72.46-164.25,164.25s72.46,164.25,164.25,164.25c38.65,0,72.46-14.49,96.62-33.82L625.6,821.26c0,9.66,0,14.49,0,19.32c0,86.96,72.46,159.42,159.42,159.42s159.42-72.46,159.42-159.42s-67.63-159.42-154.59-159.42c-33.82,0-67.63,9.66-96.62,33.82L374.4,526.57c0-9.66,0-19.32,0-24.15s0-14.49,0-24.15l318.84-188.41C717.39,314.01,751.21,323.67,789.86,323.67z\" \/><\/svg><span>Share<\/span><\/button><\/div>","protected":false},"excerpt":{"rendered":"<p>ShareIf you run a home improvement business\u2014whether it&#8217;s kitchen remodeling, general contracting, or custom carpentry\u2014you already know that referrals and word-of-mouth can only take you so far. To grow consistently, you need homeowners to find you\u00a0before\u00a0they ask their neighbor for&#133;<\/p>\n","protected":false},"author":1406,"featured_media":14744,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[],"class_list":["post-14743","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-home"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.0 (Yoast SEO v26.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>SEO for Home Improvement Companies: A Complete Guide to Growing Your Business Online<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.smithersofstamford.com\/blog\/seo-for-home-improvement-companies-a-complete-guide-to-growing-your-business-online\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SEO for Home Improvement Companies: A Complete Guide to Growing Your Business Online\" \/>\n<meta property=\"og:description\" content=\"ShareIf you run a home improvement business\u2014whether it&#8217;s kitchen remodeling, general contracting, or custom carpentry\u2014you already know that referrals and word-of-mouth can only take you so far. To grow consistently, you need homeowners to find you\u00a0before\u00a0they ask their neighbor for&#133;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.smithersofstamford.com\/blog\/seo-for-home-improvement-companies-a-complete-guide-to-growing-your-business-online\/\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/smithersofstamford\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/smithersofstamford\" \/>\n<meta property=\"article:published_time\" content=\"2026-04-01T15:31:23+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-03T16:40:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.smithersofstamford.com\/blog\/wp-content\/uploads\/2026\/04\/Apr-1-2026-04_18_53-PM.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1536\" \/>\n\t<meta property=\"og:image:height\" content=\"1024\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Nick Smith\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@https:\/\/twitter.com\/smithersofstamf\" \/>\n<meta name=\"twitter:site\" content=\"@SmithersofStamf\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nick Smith\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.smithersofstamford.com\/blog\/seo-for-home-improvement-companies-a-complete-guide-to-growing-your-business-online\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.smithersofstamford.com\/blog\/seo-for-home-improvement-companies-a-complete-guide-to-growing-your-business-online\/\"},\"author\":{\"name\":\"Nick Smith\",\"@id\":\"https:\/\/www.smithersofstamford.com\/blog\/#\/schema\/person\/f5ca7df707bfbdd0c2a58b7a942cff8a\"},\"headline\":\"SEO for Home Improvement Companies: A Complete Guide to Growing Your Business Online\",\"datePublished\":\"2026-04-01T15:31:23+00:00\",\"dateModified\":\"2026-04-03T16:40:46+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.smithersofstamford.com\/blog\/seo-for-home-improvement-companies-a-complete-guide-to-growing-your-business-online\/\"},\"wordCount\":595,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.smithersofstamford.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.smithersofstamford.com\/blog\/seo-for-home-improvement-companies-a-complete-guide-to-growing-your-business-online\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.smithersofstamford.com\/blog\/wp-content\/uploads\/2026\/04\/Apr-1-2026-04_18_53-PM.png\",\"articleSection\":[\"Home\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.smithersofstamford.com\/blog\/seo-for-home-improvement-companies-a-complete-guide-to-growing-your-business-online\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.smithersofstamford.com\/blog\/seo-for-home-improvement-companies-a-complete-guide-to-growing-your-business-online\/\",\"url\":\"https:\/\/www.smithersofstamford.com\/blog\/seo-for-home-improvement-companies-a-complete-guide-to-growing-your-business-online\/\",\"name\":\"SEO for Home Improvement Companies: A Complete Guide to Growing Your Business Online\",\"isPartOf\":{\"@id\":\"https:\/\/www.smithersofstamford.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.smithersofstamford.com\/blog\/seo-for-home-improvement-companies-a-complete-guide-to-growing-your-business-online\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.smithersofstamford.com\/blog\/seo-for-home-improvement-companies-a-complete-guide-to-growing-your-business-online\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.smithersofstamford.com\/blog\/wp-content\/uploads\/2026\/04\/Apr-1-2026-04_18_53-PM.png\",\"datePublished\":\"2026-04-01T15:31:23+00:00\",\"dateModified\":\"2026-04-03T16:40:46+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.smithersofstamford.com\/blog\/seo-for-home-improvement-companies-a-complete-guide-to-growing-your-business-online\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.smithersofstamford.com\/blog\/seo-for-home-improvement-companies-a-complete-guide-to-growing-your-business-online\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.smithersofstamford.com\/blog\/seo-for-home-improvement-companies-a-complete-guide-to-growing-your-business-online\/#primaryimage\",\"url\":\"https:\/\/www.smithersofstamford.com\/blog\/wp-content\/uploads\/2026\/04\/Apr-1-2026-04_18_53-PM.png\",\"contentUrl\":\"https:\/\/www.smithersofstamford.com\/blog\/wp-content\/uploads\/2026\/04\/Apr-1-2026-04_18_53-PM.png\",\"width\":1536,\"height\":1024},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.smithersofstamford.com\/blog\/seo-for-home-improvement-companies-a-complete-guide-to-growing-your-business-online\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.smithersofstamford.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"SEO for Home Improvement Companies: A Complete Guide to Growing Your Business Online\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.smithersofstamford.com\/blog\/#website\",\"url\":\"https:\/\/www.smithersofstamford.com\/blog\/\",\"name\":\"\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.smithersofstamford.com\/blog\/#organization\"},\"alternateName\":\"Smithers\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.smithersofstamford.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.smithersofstamford.com\/blog\/#organization\",\"name\":\"Smithers of Stamford\",\"url\":\"https:\/\/www.smithersofstamford.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.smithersofstamford.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.smithersofstamford.com\/blog\/wp-content\/uploads\/2016\/06\/square_logo_result_02.png\",\"contentUrl\":\"https:\/\/www.smithersofstamford.com\/blog\/wp-content\/uploads\/2016\/06\/square_logo_result_02.png\",\"width\":542,\"height\":557,\"caption\":\"Smithers of Stamford\"},\"image\":{\"@id\":\"https:\/\/www.smithersofstamford.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/smithersofstamford\",\"https:\/\/x.com\/SmithersofStamf\",\"https:\/\/instagram.com\/smithersofstamford\/\",\"https:\/\/uk.pinterest.com\/Smitherstamford\/\",\"https:\/\/www.youtube.com\/channel\/UC2rx5Ar0UPlcEhOyqy5lyOQ\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.smithersofstamford.com\/blog\/#\/schema\/person\/f5ca7df707bfbdd0c2a58b7a942cff8a\",\"name\":\"Nick Smith\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.smithersofstamford.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/cb1780eadeb797b12637029e64a45307?s=96&d=monsterid&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/cb1780eadeb797b12637029e64a45307?s=96&d=monsterid&r=g\",\"caption\":\"Nick Smith\"},\"description\":\"Nick Smith from Smithers of Stamford Shop is Based in England UK and we ship to US\",\"sameAs\":[\"https:\/\/www.smithersofstamford.com\/blog\",\"https:\/\/www.facebook.com\/smithersofstamford\",\"https:\/\/www.linkedin.com\/profile\/edit?locale=en_us&trk=profile-preview\",\"https:\/\/www.pinterest.com\/smitherstamford\/\",\"https:\/\/x.com\/https:\/\/twitter.com\/smithersofstamf\"],\"url\":\"https:\/\/www.smithersofstamford.com\/blog\/author\/admin\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"SEO for Home Improvement Companies: A Complete Guide to Growing Your Business Online","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.smithersofstamford.com\/blog\/seo-for-home-improvement-companies-a-complete-guide-to-growing-your-business-online\/","og_locale":"en_GB","og_type":"article","og_title":"SEO for Home Improvement Companies: A Complete Guide to Growing Your Business Online","og_description":"ShareIf you run a home improvement business\u2014whether it&#8217;s kitchen remodeling, general contracting, or custom carpentry\u2014you already know that referrals and word-of-mouth can only take you so far. To grow consistently, you need homeowners to find you\u00a0before\u00a0they ask their neighbor for&#133;","og_url":"https:\/\/www.smithersofstamford.com\/blog\/seo-for-home-improvement-companies-a-complete-guide-to-growing-your-business-online\/","article_publisher":"https:\/\/www.facebook.com\/smithersofstamford","article_author":"https:\/\/www.facebook.com\/smithersofstamford","article_published_time":"2026-04-01T15:31:23+00:00","article_modified_time":"2026-04-03T16:40:46+00:00","og_image":[{"width":1536,"height":1024,"url":"https:\/\/www.smithersofstamford.com\/blog\/wp-content\/uploads\/2026\/04\/Apr-1-2026-04_18_53-PM.png","type":"image\/png"}],"author":"Nick Smith","twitter_card":"summary_large_image","twitter_creator":"@https:\/\/twitter.com\/smithersofstamf","twitter_site":"@SmithersofStamf","twitter_misc":{"Written by":"Nick Smith","Estimated reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.smithersofstamford.com\/blog\/seo-for-home-improvement-companies-a-complete-guide-to-growing-your-business-online\/#article","isPartOf":{"@id":"https:\/\/www.smithersofstamford.com\/blog\/seo-for-home-improvement-companies-a-complete-guide-to-growing-your-business-online\/"},"author":{"name":"Nick Smith","@id":"https:\/\/www.smithersofstamford.com\/blog\/#\/schema\/person\/f5ca7df707bfbdd0c2a58b7a942cff8a"},"headline":"SEO for Home Improvement Companies: A Complete Guide to Growing Your Business Online","datePublished":"2026-04-01T15:31:23+00:00","dateModified":"2026-04-03T16:40:46+00:00","mainEntityOfPage":{"@id":"https:\/\/www.smithersofstamford.com\/blog\/seo-for-home-improvement-companies-a-complete-guide-to-growing-your-business-online\/"},"wordCount":595,"commentCount":0,"publisher":{"@id":"https:\/\/www.smithersofstamford.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.smithersofstamford.com\/blog\/seo-for-home-improvement-companies-a-complete-guide-to-growing-your-business-online\/#primaryimage"},"thumbnailUrl":"https:\/\/www.smithersofstamford.com\/blog\/wp-content\/uploads\/2026\/04\/Apr-1-2026-04_18_53-PM.png","articleSection":["Home"],"inLanguage":"en-GB","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.smithersofstamford.com\/blog\/seo-for-home-improvement-companies-a-complete-guide-to-growing-your-business-online\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.smithersofstamford.com\/blog\/seo-for-home-improvement-companies-a-complete-guide-to-growing-your-business-online\/","url":"https:\/\/www.smithersofstamford.com\/blog\/seo-for-home-improvement-companies-a-complete-guide-to-growing-your-business-online\/","name":"SEO for Home Improvement Companies: A Complete Guide to Growing Your Business Online","isPartOf":{"@id":"https:\/\/www.smithersofstamford.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.smithersofstamford.com\/blog\/seo-for-home-improvement-companies-a-complete-guide-to-growing-your-business-online\/#primaryimage"},"image":{"@id":"https:\/\/www.smithersofstamford.com\/blog\/seo-for-home-improvement-companies-a-complete-guide-to-growing-your-business-online\/#primaryimage"},"thumbnailUrl":"https:\/\/www.smithersofstamford.com\/blog\/wp-content\/uploads\/2026\/04\/Apr-1-2026-04_18_53-PM.png","datePublished":"2026-04-01T15:31:23+00:00","dateModified":"2026-04-03T16:40:46+00:00","breadcrumb":{"@id":"https:\/\/www.smithersofstamford.com\/blog\/seo-for-home-improvement-companies-a-complete-guide-to-growing-your-business-online\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.smithersofstamford.com\/blog\/seo-for-home-improvement-companies-a-complete-guide-to-growing-your-business-online\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.smithersofstamford.com\/blog\/seo-for-home-improvement-companies-a-complete-guide-to-growing-your-business-online\/#primaryimage","url":"https:\/\/www.smithersofstamford.com\/blog\/wp-content\/uploads\/2026\/04\/Apr-1-2026-04_18_53-PM.png","contentUrl":"https:\/\/www.smithersofstamford.com\/blog\/wp-content\/uploads\/2026\/04\/Apr-1-2026-04_18_53-PM.png","width":1536,"height":1024},{"@type":"BreadcrumbList","@id":"https:\/\/www.smithersofstamford.com\/blog\/seo-for-home-improvement-companies-a-complete-guide-to-growing-your-business-online\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.smithersofstamford.com\/blog\/"},{"@type":"ListItem","position":2,"name":"SEO for Home Improvement Companies: A Complete Guide to Growing Your Business Online"}]},{"@type":"WebSite","@id":"https:\/\/www.smithersofstamford.com\/blog\/#website","url":"https:\/\/www.smithersofstamford.com\/blog\/","name":"","description":"","publisher":{"@id":"https:\/\/www.smithersofstamford.com\/blog\/#organization"},"alternateName":"Smithers","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.smithersofstamford.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/www.smithersofstamford.com\/blog\/#organization","name":"Smithers of Stamford","url":"https:\/\/www.smithersofstamford.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.smithersofstamford.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.smithersofstamford.com\/blog\/wp-content\/uploads\/2016\/06\/square_logo_result_02.png","contentUrl":"https:\/\/www.smithersofstamford.com\/blog\/wp-content\/uploads\/2016\/06\/square_logo_result_02.png","width":542,"height":557,"caption":"Smithers of Stamford"},"image":{"@id":"https:\/\/www.smithersofstamford.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/smithersofstamford","https:\/\/x.com\/SmithersofStamf","https:\/\/instagram.com\/smithersofstamford\/","https:\/\/uk.pinterest.com\/Smitherstamford\/","https:\/\/www.youtube.com\/channel\/UC2rx5Ar0UPlcEhOyqy5lyOQ"]},{"@type":"Person","@id":"https:\/\/www.smithersofstamford.com\/blog\/#\/schema\/person\/f5ca7df707bfbdd0c2a58b7a942cff8a","name":"Nick Smith","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.smithersofstamford.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/cb1780eadeb797b12637029e64a45307?s=96&d=monsterid&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/cb1780eadeb797b12637029e64a45307?s=96&d=monsterid&r=g","caption":"Nick Smith"},"description":"Nick Smith from Smithers of Stamford Shop is Based in England UK and we ship to US","sameAs":["https:\/\/www.smithersofstamford.com\/blog","https:\/\/www.facebook.com\/smithersofstamford","https:\/\/www.linkedin.com\/profile\/edit?locale=en_us&trk=profile-preview","https:\/\/www.pinterest.com\/smitherstamford\/","https:\/\/x.com\/https:\/\/twitter.com\/smithersofstamf"],"url":"https:\/\/www.smithersofstamford.com\/blog\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/www.smithersofstamford.com\/blog\/wp-json\/wp\/v2\/posts\/14743","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.smithersofstamford.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.smithersofstamford.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.smithersofstamford.com\/blog\/wp-json\/wp\/v2\/users\/1406"}],"replies":[{"embeddable":true,"href":"https:\/\/www.smithersofstamford.com\/blog\/wp-json\/wp\/v2\/comments?post=14743"}],"version-history":[{"count":3,"href":"https:\/\/www.smithersofstamford.com\/blog\/wp-json\/wp\/v2\/posts\/14743\/revisions"}],"predecessor-version":[{"id":14845,"href":"https:\/\/www.smithersofstamford.com\/blog\/wp-json\/wp\/v2\/posts\/14743\/revisions\/14845"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.smithersofstamford.com\/blog\/wp-json\/wp\/v2\/media\/14744"}],"wp:attachment":[{"href":"https:\/\/www.smithersofstamford.com\/blog\/wp-json\/wp\/v2\/media?parent=14743"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.smithersofstamford.com\/blog\/wp-json\/wp\/v2\/categories?post=14743"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.smithersofstamford.com\/blog\/wp-json\/wp\/v2\/tags?post=14743"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}