{"id":15983,"date":"2026-06-04T14:07:41","date_gmt":"2026-06-04T13:07:41","guid":{"rendered":"https:\/\/www.smithersofstamford.com\/blog\/?p=15983"},"modified":"2026-06-04T14:11:24","modified_gmt":"2026-06-04T13:11:24","slug":"local-seo-for-trades-6-ways-plumbers-electricians-roofers-can-get-found-online","status":"publish","type":"post","link":"https:\/\/www.smithersofstamford.com\/blog\/local-seo-for-trades-6-ways-plumbers-electricians-roofers-can-get-found-online\/","title":{"rendered":"Local SEO for Trades: 6 Ways Plumbers, Electricians, &#038;  Roofers Can Get Found Online"},"content":{"rendered":"<div class=\"sws_supernormalaction\"><button on=\"tap:superwebshare-lightbox\" class=\"superwebshare_normal_button1 superwebshare-button-large superwebshare-button-default superwebshare_prompt superwebshare_button_svg\" style=\"color:#ffffff;background-color: #1e73be;\" ><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"superwebshare-svg\"  fill=\"currentColor\" viewBox=\"0 0 1000 1000\" stroke=\"currentColor\" stroke-width=\"0\"><path stroke-linecap=\"round\" stroke-linejoin=\"round\" d=\"M789.86,323.67c91.79,0,164.25-72.46,164.25-164.25S881.64,0,789.86,0S625.6,72.46,625.6,164.25c0,4.83,0,14.49,0,24.15L306.76,371.98c-24.15-24.15-57.97-33.82-96.62-33.82c-91.79,0-164.25,72.46-164.25,164.25s72.46,164.25,164.25,164.25c38.65,0,72.46-14.49,96.62-33.82L625.6,821.26c0,9.66,0,14.49,0,19.32c0,86.96,72.46,159.42,159.42,159.42s159.42-72.46,159.42-159.42s-67.63-159.42-154.59-159.42c-33.82,0-67.63,9.66-96.62,33.82L374.4,526.57c0-9.66,0-19.32,0-24.15s0-14.49,0-24.15l318.84-188.41C717.39,314.01,751.21,323.67,789.86,323.67z\" \/><\/svg><span>Share<\/span><\/button><\/div><p class=\"ds-markdown-paragraph\"><span class=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-15984 aligncenter\" src=\"https:\/\/www.smithersofstamford.com\/blog\/wp-content\/uploads\/2026\/06\/Local-SEO-for-Trades-6-Ways-Plumbers-Electricians-and-Roofers-Can-Get-Found-Online.png\" alt=\"Local SEO for Trades\" width=\"1536\" height=\"1024\" srcset=\"https:\/\/www.smithersofstamford.com\/blog\/wp-content\/uploads\/2026\/06\/Local-SEO-for-Trades-6-Ways-Plumbers-Electricians-and-Roofers-Can-Get-Found-Online.png 1536w, https:\/\/www.smithersofstamford.com\/blog\/wp-content\/uploads\/2026\/06\/Local-SEO-for-Trades-6-Ways-Plumbers-Electricians-and-Roofers-Can-Get-Found-Online-300x200.png 300w, https:\/\/www.smithersofstamford.com\/blog\/wp-content\/uploads\/2026\/06\/Local-SEO-for-Trades-6-Ways-Plumbers-Electricians-and-Roofers-Can-Get-Found-Online-1024x683.png 1024w, https:\/\/www.smithersofstamford.com\/blog\/wp-content\/uploads\/2026\/06\/Local-SEO-for-Trades-6-Ways-Plumbers-Electricians-and-Roofers-Can-Get-Found-Online-768x512.png 768w\" sizes=\"auto, (max-width: 1536px) 100vw, 1536px\" \/>If you&#8217;re a plumber, builder, groundworker, or electrician, you already know the old ways of getting work\u2014word of mouth, <a href=\"https:\/\/www.productivedesign.co.uk\" rel=\"nofollow\">van signage<\/a>, and pinning business cards on noticeboards. But here&#8217;s the reality: <\/span><strong><span class=\"\">your next customer is searching on Google right now.<\/span><\/strong><\/p>\n<p class=\"ds-markdown-paragraph\"><span class=\"\">&#8220;Emergency plumber near me.&#8221; &#8220;Roofers in [town name].&#8221; &#8220;Carpenter for deck repair.&#8221;<\/span><\/p>\n<p class=\"ds-markdown-paragraph\"><span class=\"\">If your business isn&#8217;t showing up in those local search results, you&#8217;re leaving leads\u2014and money\u2014on the table. The good news? <a href=\"https:\/\/brighton-seo.com\/insights\/\">SEO for tradespeople<\/a> isn&#8217;t complicated. You don&#8217;t need to be a tech expert. You just need to get the basics right.<\/span><\/p>\n<p class=\"ds-markdown-paragraph\"><span class=\"\">Here\u2019s a practical, no-fluff guide to help <\/span><strong><span class=\"\">builders, plumbers, electricians, groundworkers, roofers, carpenters, <a href=\"https:\/\/brighton-seo.com\/seo-for-air-conditioning-companies-how-to-get-more-hvac-leads-online\/\">HVAC techs<\/a>, and bricklayers<\/span><\/strong><span class=\"\"> dominate local search.<\/span><\/p>\n<hr \/>\n<h2><span class=\"\">1. Claim and Optimize Your Google Business Profile (GBP)<\/span><\/h2>\n<p class=\"ds-markdown-paragraph\"><span class=\"\">This is the single most important thing you can do. <a href=\"https:\/\/brighton-seo.com\/google-maps-vs-organic-seo-what-gets-more-leads\/\">Your GBP is what puts you on Google Maps<\/a> and in the local &#8220;3-pack&#8221; of results.<\/span><\/p>\n<p class=\"ds-markdown-paragraph\"><strong><span class=\"\">For each trade:<\/span><\/strong><\/p>\n<ul>\n<li>\n<p class=\"ds-markdown-paragraph\"><span class=\"\">Use your exact service + location (e.g., &#8220;Emergency Plumber in East London&#8221;)<\/span><\/p>\n<\/li>\n<li>\n<p class=\"ds-markdown-paragraph\"><span class=\"\">Add all services: for a roofer, list &#8220;flat roof repair, tile replacement, gutter cleaning&#8221;<\/span><\/p>\n<\/li>\n<li>\n<p class=\"ds-markdown-paragraph\"><span class=\"\">Upload 5\u201310 photos of <\/span><em><span class=\"\">recent<\/span><\/em><span class=\"\"> work \u2013 not stock images<\/span><\/p>\n<\/li>\n<li>\n<p class=\"ds-markdown-paragraph\"><span class=\"\">Turn on messaging if available<\/span><\/p>\n<\/li>\n<\/ul>\n<p class=\"ds-markdown-paragraph\"><strong><span class=\"\">Pro tip for groundworkers:<\/span><\/strong><span class=\"\"> List specific services like &#8220;land drainage, site clearance, foundation digging.&#8221; <a title=\"What Homeowners Miss About Choosing the Right Roof Tiles and Ventilation\" href=\"https:\/\/www.smithersofstamford.com\/blog\/what-homeowners-miss-about-choosing-the-right-roof-tiles-and-ventilation\/\" rel=\"\">Homeowners <\/a>don&#8217;t search &#8220;groundworker&#8221; as often as they search &#8220;driveway base prep&#8221; or &#8220;soakaway installation.&#8221;<\/span><\/p>\n<hr \/>\n<h2><span class=\"\">2. Target Local Keywords (Not Generic Ones)<\/span><\/h2>\n<p class=\"ds-markdown-paragraph\"><span class=\"\">A <strong>carpenter in Manchester<\/strong> will never rank for &#8220;carpenter UK.&#8221; But they <\/span><em><span class=\"\">can<\/span><\/em><span class=\"\"> rank for &#8220;bespoke shelving <a title=\"Manchester Neon Signs \u2013 Real Glass Neon Lights with Style\" href=\"https:\/\/www.smithersofstamford.com\/blog\/manchester-neon-signs-real-glass-neon-lights-with-style\/\" rel=\"\">Manchester<\/a>&#8221; or &#8220;staircase repair Altrincham.&#8221;<\/span><\/p>\n<p class=\"ds-markdown-paragraph\"><strong><span class=\"\">Keyword formula for trades:<\/span><\/strong><br \/>\n<code>[service] + [location]<\/code><span class=\"\"> or <\/span><code>[problem] + [location]<\/code><\/p>\n<div class=\"ds-scroll-area ds-scroll-area--show-on-focus-within ds-scroll-area--enabled _1210dd7 c03cafe9 _5ac647c\">\n<div class=\"ds-scroll-area__gutters\">\n<div class=\"ds-scroll-area__horizontal-gutter\"><\/div>\n<div class=\"ds-scroll-area__vertical-gutter\"><\/div>\n<\/div>\n<table>\n<thead>\n<tr>\n<th><span class=\"\">Trade<\/span><\/th>\n<th><span class=\"\">Good keyword example<\/span><\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td><span class=\"\">Plumber<\/span><\/td>\n<td><span class=\"\">&#8220;leaking tap repair Bristol&#8221;<\/span><\/td>\n<\/tr>\n<tr>\n<td><span class=\"\">Electrician<\/span><\/td>\n<td><span class=\"\">&#8220;consumer unit upgrade Leeds&#8221;<\/span><\/td>\n<\/tr>\n<tr>\n<td><span class=\"\">Roofer<\/span><\/td>\n<td><span class=\"\">&#8220;slate roof repair Glasgow&#8221;<\/span><\/td>\n<\/tr>\n<tr>\n<td><span class=\"\">Builder<\/span><\/td>\n<td><span class=\"\">&#8220;single storey extension Oxford&#8221;<\/span><\/td>\n<\/tr>\n<tr>\n<td><span class=\"\">Groundworker<\/span><\/td>\n<td><span class=\"\">&#8220;land drainage installation Kent&#8221;<\/span><\/td>\n<\/tr>\n<tr>\n<td><span class=\"\">Carpenter<\/span><\/td>\n<td><span class=\"\">&#8220;custom wardrobe fitter Sheffield&#8221;<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<p class=\"ds-markdown-paragraph\"><span class=\"\">Use these keywords naturally in your:<\/span><\/p>\n<ul>\n<li>\n<p class=\"ds-markdown-paragraph\"><span class=\"\">Page titles<\/span><\/p>\n<\/li>\n<li>\n<p class=\"ds-markdown-paragraph\"><span class=\"\">Headings (H1, H2)<\/span><\/p>\n<\/li>\n<li>\n<p class=\"ds-markdown-paragraph\"><span class=\"\">Service descriptions<\/span><\/p>\n<\/li>\n<li>\n<p class=\"ds-markdown-paragraph\"><span class=\"\">Image file names (e.g., <\/span><code>leaking-tap-bristol.jpg<\/code><span class=\"\">)<\/span><\/p>\n<\/li>\n<\/ul>\n<hr \/>\n<h2><span class=\"\">3. Create &#8220;One Page Per Service&#8221; on Your Website<\/span><\/h2>\n<p class=\"ds-markdown-paragraph\"><span class=\"\">Most trade websites have one vague page saying &#8220;we do everything.&#8221; That&#8217;s a missed opportunity.<\/span><\/p>\n<p class=\"ds-markdown-paragraph\"><span class=\"\">Instead, create a separate page for <\/span><em><span class=\"\">each<\/span><\/em><span class=\"\"> core service. For a <\/span><strong><span class=\"\">plumber<\/span><\/strong><span class=\"\">, that might be:<\/span><\/p>\n<ul>\n<li>\n<p class=\"ds-markdown-paragraph\"><code>\/emergency-plumber<\/code><\/p>\n<\/li>\n<li>\n<p class=\"ds-markdown-paragraph\"><code>\/boiler-repair<\/code><\/p>\n<\/li>\n<li>\n<p class=\"ds-markdown-paragraph\"><code>\/drain-unblocking<\/code><\/p>\n<\/li>\n<li>\n<p class=\"ds-markdown-paragraph\"><code>\/bathroom-installation<\/code><\/p>\n<\/li>\n<\/ul>\n<p class=\"ds-markdown-paragraph\"><span class=\"\">For a <\/span><strong><span class=\"\">groundworker<\/span><\/strong><span class=\"\">, separate pages for:<\/span><\/p>\n<ul>\n<li>\n<p class=\"ds-markdown-paragraph\"><code>\/site-clearance<\/code><\/p>\n<\/li>\n<li>\n<p class=\"ds-markdown-paragraph\"><code>\/driveway-base<\/code><\/p>\n<\/li>\n<li>\n<p class=\"ds-markdown-paragraph\"><code>\/land-drainage<\/code><\/p>\n<\/li>\n<li>\n<p class=\"ds-markdown-paragraph\"><code>\/concrete-foundations<\/code><\/p>\n<\/li>\n<\/ul>\n<p class=\"ds-markdown-paragraph\"><span class=\"\">Why? Google rewards clarity. When someone searches &#8220;drain unblocking Swindon,&#8221; the page specifically about drain unblocking will outrank a generic &#8220;plumbing services&#8221; page every time.<\/span><\/p>\n<hr \/>\n<h2><span class=\"\">4. Get Local Reviews (And Respond to Them)<\/span><\/h2>\n<p class=\"ds-markdown-paragraph\"><span class=\"\">Reviews are a direct ranking factor for local SEO. They also build trust faster than any marketing copy.<\/span><\/p>\n<p class=\"ds-markdown-paragraph\"><strong><span class=\"\">For each trade:<\/span><\/strong><\/p>\n<ul>\n<li>\n<p class=\"ds-markdown-paragraph\"><span class=\"\">Ask every happy customer for a Google review (not Facebook \u2013 Google)<\/span><\/p>\n<\/li>\n<li>\n<p class=\"ds-markdown-paragraph\"><span class=\"\">Reply to <\/span><em><span class=\"\">every<\/span><\/em><span class=\"\"> review \u2013 thank the 5-stars, and professionally handle the 1-stars<\/span><\/p>\n<\/li>\n<li>\n<p class=\"ds-markdown-paragraph\"><span class=\"\">Mention the specific job in your reply: <\/span><em><span class=\"\">&#8220;Thanks for reviewing our flat roof repair in Cardiff&#8221;<\/span><\/em><\/p>\n<\/li>\n<\/ul>\n<p class=\"ds-markdown-paragraph\"><strong><span class=\"\">A quick word on negative reviews for trades:<\/span><\/strong><span class=\"\"> Respond once, factually, and offer to make it right. Don&#8217;t argue. One bad review with a calm reply is better than no reviews at all.<\/span><\/p>\n<hr \/>\n<h2><span class=\"\">5. Make Your Site Mobile-Friendly and Fast<\/span><\/h2>\n<p class=\"ds-markdown-paragraph\"><span class=\"\">Here&#8217;s a stat that hurts: over 60% of &#8220;plumber near me&#8221; searches happen on a phone. If your site takes more than 3 seconds to load, or if a customer has to pinch-and-zoom to read your number, they&#8217;ll hit back and call your competitor.<\/span><\/p>\n<p class=\"ds-markdown-paragraph\"><strong><span class=\"\">Quick fixes:<\/span><\/strong><\/p>\n<ul>\n<li>\n<p class=\"ds-markdown-paragraph\"><span class=\"\">Use large, tappable buttons (minimum 48px)<\/span><\/p>\n<\/li>\n<li>\n<p class=\"ds-markdown-paragraph\"><span class=\"\">Put your phone number at the top of every page<\/span><\/p>\n<\/li>\n<li>\n<p class=\"ds-markdown-paragraph\"><span class=\"\">Compress images (don&#8217;t upload a 5MB photo of that extension you built)<\/span><\/p>\n<\/li>\n<\/ul>\n<p class=\"ds-markdown-paragraph\"><strong><span class=\"\">For carpenters &amp; roofers especially:<\/span><\/strong><span class=\"\"> Before-and-after photos are gold \u2013 but resize them first. A fast site wins.<\/span><\/p>\n<hr \/>\n<h2><span class=\"\">6. Add Your Service Area to Every Page<\/span><\/h2>\n<p class=\"ds-markdown-paragraph\"><span class=\"\">Local SEO thrives on location signals. Don&#8217;t just say &#8220;based in Surrey.&#8221; List the towns and postcodes you actually work in.<\/span><\/p>\n<p class=\"ds-markdown-paragraph\"><span class=\"\">Add a sentence like this to your footer or contact page:<\/span><\/p>\n<p class=\"ds-markdown-paragraph\"><em><span class=\"\">&#8220;We provide plumbing services across Birmingham, including Sutton Coldfield, Solihull, and Edgbaston (B1\u2013B31).&#8221;<\/span><\/em><\/p>\n<p class=\"ds-markdown-paragraph\"><span class=\"\">This helps Google show you for searches in <\/span><em><span class=\"\">each<\/span><\/em><span class=\"\"> of those areas \u2013 not just your city centre.<\/span><\/p>\n<h2><span class=\"\">7. Want to rank faster? Guest post with Smithers.<\/span><\/h2>\n<p class=\"ds-markdown-paragraph\"><span class=\"\">Here&#8217;s a shortcut the smartest tradespeople are using: <\/span><strong><span class=\"\">guest posting<\/span><\/strong><span class=\"\">.<\/span><\/p>\n<p class=\"ds-markdown-paragraph\"><span class=\"\">When you publish an article (like this one) on a trusted industry site with a link back to your own website, Google sees it as a vote of confidence. That pushes your plumbing, electrical, or roofing website higher up the local search results \u2013 sometimes within weeks, not months.<\/span><\/p>\n<p class=\"ds-markdown-paragraph\"><span class=\"\">Guest posts also get your name in front of other people&#8217;s audiences. A builder reading a site like this might just call you for a quote.<\/span><\/p>\n<p class=\"ds-markdown-paragraph\"><strong><span class=\"\">How Smithers helps:<\/span><\/strong><br \/>\n<span class=\"\">We write and place high-quality, informational guest posts for trades \u2013 builders, plumbers, electricians, groundworkers, roofers, carpenters, and more. You get:<\/span><\/p>\n<ul>\n<li>\n<p class=\"ds-markdown-paragraph\"><span class=\"\">A professionally written article (SEO-optimised)<\/span><\/p>\n<\/li>\n<li>\n<p class=\"ds-markdown-paragraph\"><span class=\"\">Published on a relevant, real-traffic site<\/span><\/p>\n<\/li>\n<li>\n<p class=\"ds-markdown-paragraph\"><span class=\"\">A natural, permanent backlink to your website<\/span><\/p>\n<\/li>\n<li>\n<p class=\"ds-markdown-paragraph\"><span class=\"\">More local visibility without lifting a finger<\/span><\/p>\n<\/li>\n<\/ul>\n<p class=\"ds-markdown-paragraph\"><span class=\"\">\ud83d\udce7 <\/span><a title=\"Best Guest Post Services in 2026: Smithers Takes the Top Spot\" href=\"https:\/\/www.smithersofstamford.com\/blog\/best-guest-post-services-in-2026-smithers-takes-the-top-spot\/\" rel=\"\"><strong><span class=\"\">Contact Smithers for a guest post<\/span><\/strong><\/a><span class=\"\"> \u2013 tell us your trade and location, and we&#8217;ll find the right site for you.<\/span><\/p>\n<hr \/>\n<h2><span class=\"\">Bonus: Content Ideas That Actually Work for Trades<\/span><\/h2>\n<p class=\"ds-markdown-paragraph\"><span class=\"\">You don&#8217;t need a blog about &#8220;the history of guttering.&#8221; Write short, useful pages answering questions your customers actually ask:<\/span><\/p>\n<ul>\n<li>\n<p class=\"ds-markdown-paragraph\"><strong><span class=\"\">Plumber:<\/span><\/strong><span class=\"\"> &#8220;How much does a new boiler cost in 2025?&#8221;<\/span><\/p>\n<\/li>\n<li>\n<p class=\"ds-markdown-paragraph\"><strong><span class=\"\">Electrician:<\/span><\/strong><span class=\"\"> &#8220;Why do my lights keep flickering?&#8221;<\/span><\/p>\n<\/li>\n<li>\n<p class=\"ds-markdown-paragraph\"><strong><span class=\"\">Roofer:<\/span><\/strong><span class=\"\"> &#8220;Do I need planning permission for a roof lantern?&#8221;<\/span><\/p>\n<\/li>\n<li>\n<p class=\"ds-markdown-paragraph\"><strong><span class=\"\">Carpenter:<\/span><\/strong><span class=\"\"> &#8220;Hardwood vs MDF for built-in wardrobes?&#8221;<\/span><\/p>\n<\/li>\n<li>\n<p class=\"ds-markdown-paragraph\"><strong><span class=\"\">Groundworker:<\/span><\/strong><span class=\"\"> &#8220;How deep should foundations be for a garden wall?&#8221;<\/span><\/p>\n<\/li>\n<li>\n<p class=\"ds-markdown-paragraph\"><strong><span class=\"\">HVAC:<\/span><\/strong><span class=\"\"> &#8220;Why is my heat pump freezing up?&#8221;<\/span><\/p>\n<\/li>\n<\/ul>\n<p class=\"ds-markdown-paragraph\"><span class=\"\">These pages answer real questions and rank for long-tail searches \u2013 often from people ready to book.<\/span><\/p>\n<hr \/>\n<h2><span class=\"\">Final Word: SEO for Trades Is Just &#8220;Being Findable&#8221;<\/span><\/h2>\n<p class=\"ds-markdown-paragraph\"><span class=\"\">You don&#8217;t need to be a digital expert. You just need to:<\/span><\/p>\n<ul>\n<li>\n<p class=\"ds-markdown-paragraph\"><span class=\"\">Be on Google Maps (GBP)<\/span><\/p>\n<\/li>\n<li>\n<p class=\"ds-markdown-paragraph\"><span class=\"\">List your services clearly<\/span><\/p>\n<\/li>\n<li>\n<p class=\"ds-markdown-paragraph\"><span class=\"\">Get a few honest reviews<\/span><\/p>\n<\/li>\n<li>\n<p class=\"ds-markdown-paragraph\"><span class=\"\">Make your site work on a phone<\/span><\/p>\n<\/li>\n<\/ul>\n<p class=\"ds-markdown-paragraph\"><span class=\"\">Builders, plumbers, electricians, groundworkers, roofers, and carpenters who do these six things will consistently outlast the ones who don&#8217;t.<\/span><\/p>\n<p class=\"ds-markdown-paragraph\"><strong><span class=\"\">Your next job is already searching for you. Make sure they find you first<\/span><\/strong><\/p>\n<h3><span class=\"\">Too busy to handle SEO yourself?<\/span><\/h3>\n<p class=\"ds-markdown-paragraph\"><span class=\"\">We get it. You&#8217;re on the tools, not behind a screen. If you don&#8217;t have the time to tweak Google Business Profiles, research keywords, or optimise your service pages, we recommend <\/span><strong><span class=\"\">Orbitics in Brighton<\/span><\/strong><span class=\"\">.<\/span><\/p>\n<p class=\"ds-markdown-paragraph\"><span class=\"\">They specialise in SEO for trades \u2013 from plumbers to groundworkers \u2013 and can take the whole thing off your plate. Orbitics will get you ranking locally while you carry on doing what you do best: fixing, building, and installing.<\/span><\/p>\n<p class=\"ds-markdown-paragraph\"><span class=\"\">\ud83d\udc49 [<a href=\"https:\/\/brighton-seo.com\/services\/\">Orbitix Brighton<\/a>] \u2013 tell them Smithers sent you.<\/span><\/p>\n<div class=\"sws_supernormalaction\"><button on=\"tap:superwebshare-lightbox\" class=\"superwebshare_normal_button1 superwebshare-button-large superwebshare-button-default superwebshare_prompt superwebshare_button_svg\" style=\"color:#ffffff;background-color: #1e73be;\" ><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"superwebshare-svg\"  fill=\"currentColor\" viewBox=\"0 0 1000 1000\" stroke=\"currentColor\" stroke-width=\"0\"><path stroke-linecap=\"round\" stroke-linejoin=\"round\" d=\"M789.86,323.67c91.79,0,164.25-72.46,164.25-164.25S881.64,0,789.86,0S625.6,72.46,625.6,164.25c0,4.83,0,14.49,0,24.15L306.76,371.98c-24.15-24.15-57.97-33.82-96.62-33.82c-91.79,0-164.25,72.46-164.25,164.25s72.46,164.25,164.25,164.25c38.65,0,72.46-14.49,96.62-33.82L625.6,821.26c0,9.66,0,14.49,0,19.32c0,86.96,72.46,159.42,159.42,159.42s159.42-72.46,159.42-159.42s-67.63-159.42-154.59-159.42c-33.82,0-67.63,9.66-96.62,33.82L374.4,526.57c0-9.66,0-19.32,0-24.15s0-14.49,0-24.15l318.84-188.41C717.39,314.01,751.21,323.67,789.86,323.67z\" \/><\/svg><span>Share<\/span><\/button><\/div>","protected":false},"excerpt":{"rendered":"<p>ShareIf you&#8217;re a plumber, builder, groundworker, or electrician, you already know the old ways of getting work\u2014word of mouth, van signage, and pinning business cards on noticeboards. But here&#8217;s the reality: your next customer is searching on Google right now.&#133;<\/p>\n","protected":false},"author":1406,"featured_media":15984,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1024,1023],"tags":[],"class_list":["post-15983","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-guest-posts","category-seo"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.0 (Yoast SEO v26.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Local SEO for Trades: 6 Ways Plumbers, Electricians, &amp; Roofers Can Get Found Online<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.smithersofstamford.com\/blog\/local-seo-for-trades-6-ways-plumbers-electricians-roofers-can-get-found-online\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Local SEO for Trades: 6 Ways Plumbers, Electricians, &amp; Roofers Can Get Found Online\" \/>\n<meta property=\"og:description\" content=\"ShareIf you&#8217;re a plumber, builder, groundworker, or electrician, you already know the old ways of getting work\u2014word of mouth, van signage, and pinning business cards on noticeboards. 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