{"id":2667,"date":"2024-11-06T11:18:05","date_gmt":"2024-11-06T11:18:05","guid":{"rendered":"https:\/\/www.smithersofstamford.com\/blog\/?p=2667"},"modified":"2024-12-17T10:15:50","modified_gmt":"2024-12-17T10:15:50","slug":"the-realities-of-collaborating-with-big-brands-our-experience-with-gq-magazine","status":"publish","type":"post","link":"https:\/\/www.smithersofstamford.com\/blog\/the-realities-of-collaborating-with-big-brands-our-experience-with-gq-magazine\/","title":{"rendered":"The Real Deal on Working with Big Brands: Our Tough Lesson with GQ Magazine"},"content":{"rendered":"<div class=\"sws_supernormalaction\"><button on=\"tap:superwebshare-lightbox\" class=\"superwebshare_normal_button1 superwebshare-button-large superwebshare-button-default superwebshare_prompt superwebshare_button_svg\" style=\"color:#ffffff;background-color: #1e73be;\" ><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"superwebshare-svg\"  fill=\"currentColor\" viewBox=\"0 0 1000 1000\" stroke=\"currentColor\" stroke-width=\"0\"><path stroke-linecap=\"round\" stroke-linejoin=\"round\" d=\"M789.86,323.67c91.79,0,164.25-72.46,164.25-164.25S881.64,0,789.86,0S625.6,72.46,625.6,164.25c0,4.83,0,14.49,0,24.15L306.76,371.98c-24.15-24.15-57.97-33.82-96.62-33.82c-91.79,0-164.25,72.46-164.25,164.25s72.46,164.25,164.25,164.25c38.65,0,72.46-14.49,96.62-33.82L625.6,821.26c0,9.66,0,14.49,0,19.32c0,86.96,72.46,159.42,159.42,159.42s159.42-72.46,159.42-159.42s-67.63-159.42-154.59-159.42c-33.82,0-67.63,9.66-96.62,33.82L374.4,526.57c0-9.66,0-19.32,0-24.15s0-14.49,0-24.15l318.84-188.41C717.39,314.01,751.21,323.67,789.86,323.67z\" \/><\/svg><span>Share<\/span><\/button><\/div><p>In the world of interiors and <strong><em>luxury publications<\/em><\/strong>, getting featured by a big-name brand like <a href=\"https:\/\/www.gq-magazine.co.uk\" rel=\"nofollow\"><em><strong>GQ<\/strong> <strong>Magazine<\/strong><\/em><\/a> can feel like a game-changer. \u00a0But as we recently learned, these collaborations sometimes come with unexpected challenges. Today, we&#8217;re sharing our story about the <a href=\"https:\/\/www.smithersofstamford.com\/industrial-furniture\/aviation-swivel-office-chair.html\"><strong>Mustang Office Swivel Chair<\/strong><\/a> and our experience working with <em><strong>GQ<\/strong><\/em>. For anyone considering a similar <strong><em>collaborative partnership<\/em><\/strong>, we hope our experience will shed some light on what to expect.<\/p>\n<h3><strong>The Product: Mustang Office Swivel Chair:<\/strong><\/h3>\n<p>When we crafted the <a href=\"https:\/\/www.smithersofstamford.com\/industrial-furniture\/aviation-swivel-office-chair.html?ssa_query=mustang\"><strong>Mustang Chair<\/strong><\/a> here at Smithers of Stamford, we poured our usual passion and attention to detail into it. This <strong>tan leather office chair<\/strong> isn\u2019t just another piece of office furniture; it\u2019s designed with a vintage edge and an<strong> industrial \u00a0look<\/strong> that brings style and comfort together effortlessly. With a <em><strong>price tag of <\/strong>the<strong> \u00a3500<\/strong><\/em>, it\u2019s a <strong>real investment piece<\/strong> and something we were thrilled to share the <a href=\"https:\/\/www.smithersofstamford.com\/chairs.html?q=Seating-Office+Chair\"><em><strong>leather office chair<\/strong><\/em><\/a> with <em><strong>GQ\u2019s audience<\/strong><\/em>.<img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-2668 aligncenter\" src=\"https:\/\/www.smithersofstamford.com\/blog\/wp-content\/uploads\/2024\/11\/aviation-swivel-office-chair.jpg\" alt=\"alt=&quot;leather office chair&quot; \" width=\"734\" height=\"734\" srcset=\"https:\/\/www.smithersofstamford.com\/blog\/wp-content\/uploads\/2024\/11\/aviation-swivel-office-chair.jpg 734w, https:\/\/www.smithersofstamford.com\/blog\/wp-content\/uploads\/2024\/11\/aviation-swivel-office-chair-300x300.jpg 300w, https:\/\/www.smithersofstamford.com\/blog\/wp-content\/uploads\/2024\/11\/aviation-swivel-office-chair-175x175.jpg 175w, https:\/\/www.smithersofstamford.com\/blog\/wp-content\/uploads\/2024\/11\/aviation-swivel-office-chair-200x200.jpg 200w\" sizes=\"auto, (max-width: 734px) 100vw, 734px\" \/><\/p>\n<h3><strong>The Initial Agreement: A Lifetime Feature:<\/strong><\/h3>\n<p>When <strong>Aaron Toumazou<\/strong>, an <a href=\"https:\/\/www.gq-magazine.co.uk\/profile\/editors-of-gq\" rel=\"nofollow\"><em><strong>editor at GQ<\/strong><\/em><\/a> at the time, approached us with interest in our <em><strong>Mustang Chair<\/strong><\/em>, we were excited. Being featured on <em><strong>GQ\u2019s website<\/strong><\/em> seemed like a fantastic opportunity to showcase our work to a <strong>broader audience<\/strong>. Since Aaron reached out to us directly at <a href=\"https:\/\/www.condenast.com\" rel=\"nofollow\">condenast publishing<\/a> \u00a0we anticipated this would be an <em><strong>organic feature<\/strong><\/em>. Typically, large brands &#8221;<strong>don\u2019t request product samples<\/strong>&#8221;, so it came as a surprise when he asked to have the <strong>office chair<\/strong> sent to his home address, rather than GQ\u2019s office.<\/p>\n<p>Nonetheless, we provided images and paperwork and shipped the <a href=\"https:\/\/www.smithersofstamford.com\/industrial-furniture\/aviation-swivel-office-chair.html\" rel=\"\"><em><strong>Mustang Office Swivel Chair<\/strong><\/em><\/a> in good faith, trusting that it would be featured as promised for a \u201clifetime feature\u201d on their site. For a small business like ours, this kind of <strong>exposure is invaluable<\/strong>, and we were thrilled to see it live on GQ\u2019s site, showcasing <em><strong>Smithers of Stamford<\/strong><\/em> in a high-profile setting.<\/p>\n<h3><strong>GQ Features:<\/strong><\/h3>\n<p>Our <em><strong>Mustang Office Chair<\/strong><\/em> was originally featured in two articles by GQ:<\/p>\n<ul>\n<li><a href=\"https:\/\/www.gq-magazine.co.uk\/lifestyle\/gallery\/best-office-chairs-ergonomic\" rel=\"nofollow\">Best Office Chairs<\/a><\/li>\n<li><a href=\"https:\/\/www.gq-magazine.co.uk\/gallery\/best-fathers-day-gifts\" rel=\"nofollow\">Best Father\u2019s Day Gifts<\/a><\/li>\n<\/ul>\n<blockquote><p><strong>Tips: on How to Collaborate:<\/strong> Before you agree to any <em><strong>product placements<\/strong><\/em>, <strong>get an agreement in writing<\/strong> that specifies your product will be featured for the promised duration, whether it\u2019s a year or a lifetime. This can protect you from <em><strong>unexpected removals<\/strong><\/em> and ensure your investment delivers value over time.<\/p><\/blockquote>\n<h3><strong>The First Disappointment: Removal of the GQ Feature:<\/strong><\/h3>\n<p>A year later, we noticed that the chair had quietly disappeared from <strong>GQ&#8217;s website<\/strong>. We were shocked and disappointed, especially after sending <strong>such an expensive item, \u00a3500<\/strong>. The agreement had been a lifetime feature, so we reached out to their team to understand what had happened.<\/p>\n<h3><strong>The Response: Temporary Resolution:<\/strong><\/h3>\n<p>After our complaint, <strong><em>GQ<\/em><\/strong> did put the feature back up on their site for a time. It felt like a small victory, but we couldn&#8217;t shake the feeling that the initial trust we had in the <strong>partnership had been somewhat eroded<\/strong>. However, we appreciated that they acknowledged our concerns and <strong>took action<\/strong>, even if it was a temporary fix.<\/p>\n<h3><strong>The Final Outcome: The Feature Was Removed Again:<\/strong><\/h3>\n<p>Unfortunately, after some time, we noticed that the feature was once again gone from the <strong>GQ website<\/strong>. For us, this was a second disappointment, as it wasn\u2019t just about the financial value of the chair but about the <strong>principle of honouring an agreement<\/strong>.<\/p>\n<h3><strong>Working with Big Brands: Like Condenast: What We Learned:<\/strong><\/h3>\n<p>Our experience with <strong>GQ has been eye-opening<\/strong>, and we feel there are valuable takeaways for other small businesses considering similar partnerships.<\/p>\n<ol>\n<li><strong>Clarify Agreements in Writing<\/strong><br \/>\nEnsure that every aspect of a <strong>collaboration is clearly defined in writing<\/strong>, from the feature duration to the platform it will be displayed on.<\/li>\n<li><strong>Set Clear Communication Channels<\/strong><br \/>\nLarge <em><strong>blue chip companies<\/strong><\/em> \u00a0often have many moving parts, and it&#8217;s not always easy to get prompt responses. Establishing a point of <strong>contact from the start<\/strong> can help mitigate this.<\/li>\n<li><strong>Value Your Product\u2019s Worth<\/strong><br \/>\nWhen offering products to large companies, consider whether the value you receive in return is <strong>worth the investment<\/strong>.<\/li>\n<\/ol>\n<h3>The Bottom Line:<\/h3>\n<p>Working with a big name like <strong>GQ has its allure<\/strong>, and the exposure can be fantastic. But as we&#8217;ve learned, it&#8217;s essential to go into these collaborations with a clear understanding of the terms and realistic expectations. Our Mustang Office Swivel Chair may no longer be on their site, but it\u2019s still one of our most prized creations here at <a href=\"https:\/\/www.smithersofstamford.com\/\"><strong>Smithers of Stamford<\/strong><\/a>, and we&#8217;re proud of what it represents.<\/p>\n<p>If you\u2019re a small business looking at similar opportunities, remember: <strong>your products have value<\/strong>. Choose partners who recognise that and <strong>honour<\/strong> their agreements.<\/p>\n<hr \/>\n<div class=\"sws_supernormalaction\"><button on=\"tap:superwebshare-lightbox\" class=\"superwebshare_normal_button1 superwebshare-button-large superwebshare-button-default superwebshare_prompt superwebshare_button_svg\" style=\"color:#ffffff;background-color: #1e73be;\" ><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"superwebshare-svg\"  fill=\"currentColor\" viewBox=\"0 0 1000 1000\" stroke=\"currentColor\" stroke-width=\"0\"><path stroke-linecap=\"round\" stroke-linejoin=\"round\" d=\"M789.86,323.67c91.79,0,164.25-72.46,164.25-164.25S881.64,0,789.86,0S625.6,72.46,625.6,164.25c0,4.83,0,14.49,0,24.15L306.76,371.98c-24.15-24.15-57.97-33.82-96.62-33.82c-91.79,0-164.25,72.46-164.25,164.25s72.46,164.25,164.25,164.25c38.65,0,72.46-14.49,96.62-33.82L625.6,821.26c0,9.66,0,14.49,0,19.32c0,86.96,72.46,159.42,159.42,159.42s159.42-72.46,159.42-159.42s-67.63-159.42-154.59-159.42c-33.82,0-67.63,9.66-96.62,33.82L374.4,526.57c0-9.66,0-19.32,0-24.15s0-14.49,0-24.15l318.84-188.41C717.39,314.01,751.21,323.67,789.86,323.67z\" \/><\/svg><span>Share<\/span><\/button><\/div>","protected":false},"excerpt":{"rendered":"<p>Collaborating with well-known brands can be exciting, but it doesn\u2019t always go as planned. At Smithers of Stamford, we were thrilled when GQ Magazine agreed to feature our Mustang Office Swivel Chair. With promises of a \u201clifetime feature\u201d on their website, we sent the \u00a3500 chair in good faith. Initially, it appeared in their Best Office Chairs and Best Father\u2019s Day Gifts articles. However, after some time, the features quietly disappeared, only to be briefly reinstated after we raised concerns. Now, it\u2019s gone again. Our experience has taught us the importance of securing written agreements and realistic expectations when working with large publications. Here&#8217;s what we learned.<\/p>\n","protected":false},"author":1406,"featured_media":2668,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[957,958],"class_list":["post-2667","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-home","tag-gq-magazine","tag-leather-office-chair"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.0 (Yoast SEO v26.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>The Real Deal on Working with Big Brands: Our Tough Lesson with GQ Magazine<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.smithersofstamford.com\/blog\/the-realities-of-collaborating-with-big-brands-our-experience-with-gq-magazine\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Real Deal on Working with Big Brands: Our Tough Lesson with GQ Magazine\" \/>\n<meta property=\"og:description\" content=\"Collaborating with well-known brands can be exciting, but it doesn\u2019t always go as planned. At Smithers of Stamford, we were thrilled when GQ Magazine agreed to feature our Mustang Office Swivel Chair. With promises of a \u201clifetime feature\u201d on their website, we sent the \u00a3500 chair in good faith. Initially, it appeared in their Best Office Chairs and Best Father\u2019s Day Gifts articles. However, after some time, the features quietly disappeared, only to be briefly reinstated after we raised concerns. Now, it\u2019s gone again. Our experience has taught us the importance of securing written agreements and realistic expectations when working with large publications. Here&#039;s what we learned.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.smithersofstamford.com\/blog\/the-realities-of-collaborating-with-big-brands-our-experience-with-gq-magazine\/\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/smithersofstamford\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/smithersofstamford\" \/>\n<meta property=\"article:published_time\" content=\"2024-11-06T11:18:05+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-12-17T10:15:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.smithersofstamford.com\/blog\/wp-content\/uploads\/2024\/11\/aviation-swivel-office-chair.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"734\" \/>\n\t<meta property=\"og:image:height\" content=\"734\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Nick Smith\" \/>\n<meta name=\"twitter:card\" 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At Smithers of Stamford, we were thrilled when GQ Magazine agreed to feature our Mustang Office Swivel Chair. With promises of a \u201clifetime feature\u201d on their website, we sent the \u00a3500 chair in good faith. Initially, it appeared in their Best Office Chairs and Best Father\u2019s Day Gifts articles. However, after some time, the features quietly disappeared, only to be briefly reinstated after we raised concerns. Now, it\u2019s gone again. Our experience has taught us the importance of securing written agreements and realistic expectations when working with large publications. 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