Smithers Marketing Policy: Understanding How We Use Your Data
At Smithers, we believe marketing should be meaningful, respectful, and never intrusive. This policy outlines how we use your information to communicate with you and enhance your shopping experience — all while keeping your data safe and your rights protected.
Why We Market to You
We use marketing to:
- Keep you updated on our newest products, promotions, and exclusive events
- Share personalised offers and suggestions based on your browsing and purchases
- Enhance your overall experience with tailored content across our website and emails
What Information We Collect for Marketing
We collect marketing-related data in the following ways:
- Contact details (like email address or mobile number) when you sign up for newsletters or offers
- Browsing and purchase history — what pages you view, what you’ve bought, or shown interest in
- Customer feedback through surveys, reviews, or customer service chats
How We Use This Information
We use your data to:
- Send you newsletters, exclusive offers, and product alerts
- Customise what you see on our site, emails, and social media
- Understand what products or collections you love, so we can improve our range
- Run market research to make Smithers even better
Your Consent: Opting In & Out
- Opting In: When you subscribe to our newsletters or accept marketing cookies, you give us permission to send marketing content.
- Opting Out: You can unsubscribe at any time using the “unsubscribe” link in our emails, or by updating your preferences in your Smithers account.
We’ll always honour your marketing preferences, no hassle.
Do We Share Your Data?
We may share your data only with trusted partners to help us deliver personalised marketing. This may include:
- Email and SMS platforms (e.g. Mailchimp, Klaviyo)
- Social media platforms (e.g. Meta, Google Ads)
- Analytics providers (e.g. Google Analytics)
We never sell your personal information. Ever.
Cookies and Personalised Ads
To deliver marketing that’s relevant, we use cookies to understand how you use our website. This helps us show you ads that match your interests across the web. You can manage your cookie settings anytime — see our Cookie Policy for more.
Your Rights
Under UK and EU data protection laws, you have the right to:
- Access the personal data we hold about you
- Correct any incorrect or outdated information
- Restrict or object to your data being used for marketing
- Withdraw your consent at any time
To exercise your rights, just reach out — we’re here to help.
Contact Us
Smithers: Phone: 01733 253428? Email: info@smithersofstamford.com
We value your trust and always strive to keep our marketing useful, respectful, and on your terms. Thanks for being part of the Smithers story.