The Michelin Man, also known as Bibendum, is white because he was created in the late 1800s, back when car tyres were actually light grey or white—not black as we see today.

Originally, tyres were made from natural rubber, which has a pale, milky color. It wasn't until around 1917 that manufacturers began adding carbon black to rubber. This not only turned the tyres black but also greatly improved their durability and performance.

Since the Michelin Man was introduced in 1898, he kept his original white appearance, which by then had become iconic and recognizable. Despite tyres changing color, Bibendum stayed true to his roots—and today, that distinctive white look is part of what makes him so legendary and instantly identifiable.